The producer was a college student at the time when he first met Kid Cudi in 2007, reminiscing in a 2018 interview on how he was new to production when the rapper 'came by my studio setup in my parents' living room'.

After helping produce the former of the two tracks in Wyoming, American record producer Dot da Genius served as a producer for the Kids See Ghosts songs 'Reborn' and ' Cudi Montage' while he spent time in the state during 2018. West released his eighth studio album Ye on June 1, 2018, with vocals from Kid Cudi included on the tracks ' No Mistakes' and ' Ghost Town'. Kid Cudi had been featured on a number of tracks by West prior to the announcement, including ' Welcome to Heartbreak' (2008) and ' Gorgeous' (2010). The album was revealed as being titled Kids See Ghosts by West, with him setting its release date as June 8, 2018. On April 19, 2018, Kanye West announced a collaborative album with Kid Cudi. Nicole Millar delivered an indie pop cover version of the song for Triple J's Like a Version in April 2019. West and the Sunday Service Choir performed a rendition of it at the group's first concert in January 2019, and Kids See Ghosts performed the song live at the Coachella Valley Music and Arts Festival later that year. The song has been certified platinum in the US by the Recording Industry Association of America (RIAA). It was a top 50 hit in six other countries, including Canada and Greece. In the United States, 'Reborn' reached number 39 on the Billboard Hot 100 and number 18 on the Hot R&B/Hip-Hop Songs chart. It was named as one of the best songs of 2018 by multiple publications, such as Okayplayer and Vice. Some selected the song as a standout on the album, while other critics complimented Kid Cudi's vocals and West's verse. The song received generally positive reviews from music critics, who were often appreciative of the duo's lyricism. Lyrically, its message is about being reborn from mental illness Kids See Ghosts address the personal issues they have overcome. An anthemic track, 'Reborn' relies on varying lullaby style chords. Dot da Genius recorded with the duo in 2018 he recalled West as unifying him and Cudi's musical interests.Īccording to Kid Cudi, the song is supposed to sound as if it continues questions he asked in the past. Prior to release, Kid Cudi had posted about being reborn. The lead producers wrote it alongside West and Mast. The song was produced by the latter of the two members and Dot da Genius, while co-produced by Plain Pat and Evan Mast, with additional production from Benny Blanco.

' Reborn' is a song by American hip hop duo Kids See Ghosts, composed of the rappers Kanye West and Kid Cudi, from their eponymous debut studio album (2018).

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